Auction Report – Moser & Christie’s Raise CHF 100,000 In Support Of Traditional Swiss Watchmaking (with their weird cheese-watch)

As said to you here a few weeks ago, Moser, in affiliation with auction residence Christie’s, became approximately to donate two of its most provocative watches, however with a devoted purpose hidden behind: keeping the traditions of the Swiss Watchmaking industry and making sure that this understanding, particular inside the international, will live to tell the tale – and as you understand, Moser is a fervent defender of the Swiss production, but not of the Swiss Made label. yesterday, the very last quantity realised as the hammer fell turned into as a substitute dazzling. 

As you may consider, in advance this yr, Moser created a statement watch, without a much less than a true Swiss-cheese case, a kind of irreverent message to the Swiss federation, to alarm people at the irrelevance of the Swiss-made label – as reported to you right here. This turned into not the simplest uncommon introduction of the emblem, which as a first try, created the Swiss-Alp watch, a rectangular model in their excessive-stop mechanical watch, in reaction of the launch of the Apple watch.

The Swiss-Mad watch as well as the prototype of the Swiss-Alp watch have been donated through Moser to be auctioned by using Christie’s this will fifteenth, with proceeds to accept to the Fondation pour la lifestyle Horlogère Suisse (foundation for Swiss Watchmaking tradition), helping it to gain its two objectives: to guide apprenticeships within the watchmaking professions and to safeguard information inside the associated watchmaking arts and crafts. The hammered talked and lot 116 of the sale (combining the 2 watches) completed CHF a hundred,000 (CHF one hundred twenty five,000 with buyer’s top rate).

i am overjoyed with a view to assist maintain our Swiss watchmaking lifestyle through the muse, and that i would love to thank Christie’s for operating alongside H. Moser & Cie. to promote mechanical watchmaking. The sale of the Swiss Alp Watch and the Swiss Mad Watch will allow us to lend our aid – with whole transparency – to various initiatives meant to at ease the destiny of Switzerland’s watchmaking understanding, both via education and by means of supporting sure artisan crafts which can be in hazard of disappearing due to a loss of sources” said Georges-Henri Meylan, President of the foundation and father of Edouard Meylan, CEO of Moser.

With the help of Christie’s, a version from the H. Moser & Cie. Swiss Watch collection may be bought every 12 months at public sale, with the earnings donated to the Fondation pour l. a. subculture Horlogère Suisse. the subsequent piece can be unveiled to coincide with SIHH 2018.

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