Breaking News: Swatch Group To Leave Baselworld Fair In 2019 According To Nick Hayek

Breaking News: Swatch Group To Leave Baselworld Fair In 2019 According To Nick Hayek Watch Industry News

Chairman of the Swatch Group Nick Hayek seemed to announce today via a Swiss newspaper that each of the Swatch Group watch brands would be leaving the long-lived annual wristwatch and jewelry trade show Baselworld. If Hayek sticks to his guns, this is a big deal and could spell the end of the trade show which has been a prominent fixture in my life for about a decade and much more than that for people who are more senior in the watch industry.

Explaining the context of the situation is complicated and involves egos and politics as much as it does actual business interests. With that said, a Baselworld shakeup up is hardly surprising. The trade show isn’t operated by the watch industry itself but rather MCH, which is a third-party organization that operates the convention center where Baselworld is held in the city of Basel, Switzerland. MCH has been deflecting calls to radically restructure the aging watch industry trade show concept for years.

Breaking News: Swatch Group To Leave Baselworld Fair In 2019 According To Nick Hayek Watch Industry News