Parmigiani Bugatti Type 390 Watch

Parmigiani Bugatti Type 390 Watch First Look

Bugatti founder Ettore Bugatti states “Nothing is too beautiful… Nothing is too expensive,” and nothing helps to illustrate this point more clearly than the next evolution in the partnership between Bugatti and Parmigiani Fleurier. Taking a page from the luxury car manufacturer’s playbook Parmigiani is offering the completely customizable Parmigiani Bugatti Type 390. Customers are given the opportunity to customize the exterior of their Bugatti Type 390 to express their own unique personalities. The PF390 movement inside also defies traditional watchmaking with its cylindrical form, made to mimic the Bugatti Chiron’s motor.

Customers have control over the materials used for the case, buckle, and strap. In addition, the customer will also have control over the structure of the dial itself including the indices and hands, as well as the decorative elements on the edges of the case. As a cherry on top, the customer is able to pick the color of the sapphire crystal enclosing the movement. All of these options will yield extremely unique pieces that exemplify the customer’s individuality. The one presented here today is a unique piece showcasing the abilities of Parmigiani’s customization process.

Parmigiani Bugatti Type 390 Watch First Look

Specifications

Brand: Parmigiani Fleurier
Model: Bugatti Type 390
Dimensions: 42.2mm x 57.7mm
Case Material: White gold & black carbon as a default, but these watches are customizable
Crystal/Lens: 4 Anti-reflective sapphire crystals, with a magnifier on the tourbillon cage
Movement: In-House PF390 hand-wound movement
Frequency: 28,800vph/4Hz
Power Reserve: 80 hours
Strap/Bracelet: Black and red Alcantara strap
Price & Availability: $300,000 (Unique piece available in June 2018)

Parmigiani Bugatti Type 390 Watch First Look